Product Strategy - The Foundation of a Business
This is not first-year MBA nonsense about mission, vision, goals, etc. It's about real business. Mistakes made at this stage of building a company will be nearly impossible to fix later.

Learn how to:

• Recognize and rank your competencies and competitive advantages

• Define and describe a product or service offer

• Understand the types of sales channels available

• Plan a pricing strategy

• Understand your competition from the customer's viewpoint

• Understand the issues in creating awareness with your customer

• Build a sales and marketing organizational structure that is right for your company