Marketing Emerging Technology Products: The Customer Buyer is Always Right!

In a study of 197 product innovations (including 111 successes and 86 failures), investigators analyzed factors that could serve as predictors of new product success or failure.  You may be surprised at the results.  Learning how to tell the difference between a "customer" who is interested in your technology, and a "buyer" who needs and is willing to PAY MONEY for your product is more science than art. Yet most technologists get it wrong.   Download the whitepaper (PDF format) here and learn about the grim reality of technology product marketing.



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