Marketing Emerging Technology Products: The
Buyer is Always Right!
In a study of 197 product innovations (including 111 successes
and 86 failures), investigators analyzed factors that could
serve as predictors of new product success or failure.
You may be surprised at the results. Learning how to
tell the difference between a "customer" who is interested in
your technology, and a "buyer" who needs and is willing to PAY
MONEY for your product is more science than art. Yet most
technologists get it wrong.
the whitepaper (PDF format) here and learn about the grim
reality of technology product marketing.