Where have all the VP's gone?
MPE General Manager Steve Richeson recently
published the article "A Part of the Problem" on
Marketingprofs.com. Steve explores the dynamics that
have lead to a change in the way companies build their
executive teams, and its effect on all of those former
VP's.
Small to mid-sized firms, having realized that they have
to restart their marketing efforts, soon discover that
they cannot afford a full-time executive. This "New
Economy" model turns out to be the result of some
very "Old Economy" ways of looking at businesses.
MPE consultants are working with clients around the
world to help them solve tactical, strategic and
structural problems with their businesses. We have
established new revenue channels for clients, closed
business in new markets, and elevated the position of
client firms from "also-rans" to "industry players".
Click on the link below to read the "Part of the Problem"
article on Marketingprofs.com. It is a source we
recommend for a thoughtful look at how business
development, marketing, and sales have changed to
meet the demands of the current economy.
Read the article on Marketingprofs.com...
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Dear Steve,
MPE clients set the tone for a great 2003 during the
first three quarters. Our clients and principal
consultants have traveled the world to bring top-notch
product and executives together at appropriate and
affordable levels of engagement.
Take a quick read of some examples of how our pool of
seasoned executives can help businesses of any size
market, manage, and grow in even the toughest
economic environment.
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| Hey, is that the new $20? | | |
 Ever wonder if there's any money in currency? What
sounds like a paradox is actually an important question
for an MPE client from Switzerland. The client is
launching a new multi-currency counterfeit detection
device in the US this year. MPE is providing business
development and channel management services to the
firm.Counterfeit currency is not the most unusual area we
have supported. But it brings up some interesting
challenges - Like - "How do you demo this thing without
getting arrested?" Our client has already established
the product with central banks in Asia, and MPE is
helping them bring it here to help US banks, casinos,
and retailers make sure that those C-notes, 500 Euro
and $20CAN notes are legal tender. Read more about US money at the Bureau of Printing and Engraving | | |
| Re-starts versus start-ups | | |
 An MPE interim executive is helping a public company in
Silicon Valley through some tough "re-start" changes.
So tough that it required trips to West African nations
to resolve long-standing issues with customers and get
the revenue results the client needed.Re-start interim executives know how to solve problems
while looking toward the future. This is different from
turnaround executives who are there simply to "stop
the bleeding". MPE has solid re-start teams available
across a wide range of industry sectors. Our affiliate
list grows daily, and has some impressive members. | | |
| Movin' on up! | | |
 MPE moved into new offices in September 2003. Our
new space at "Technology Square" on the Georgia Tech
campus in mid-town Atlanta is recognized for being a
pedestrian friendly area (unique in Atlanta.)We are co-located with Georgia Tech's Advanced
Technology Development Center. MPE recently
sponsored the first "open house" at the new facility.
Our Australian client's "coola can" was a big hit, and
kept the beer at a frosty 3.5C all evening. Technology Square | | |
| Robots meet Rocket Science | | |
 An MPE client in Atlanta (yes, we have local clients)
makes one of those products that makes engineers
say "Wow!" and their more right brained partners
say, "So what?" One of MPE's challenges was to make
the product understandable by target customers, who
were generally not engineers.MPE worked out a simplified messaging strategy and did
a low cost web site redesign including video footage of
a "yo-yo" demo that showed the sophistication of the
client's software algorithms in a form that non-
engineers could understand. see the yo-yo video (warning, it's a pretty big file) | | |
| Want others to read about your challenges and successes? | | |
 MPE is growing in scope and depth of practice. Our
specialty is appropriate and affordable levels of
executive engagement to drive new business for client
firms. MPE consultants and affiliates can help your
company compete at the same level with firms that
spend hundreds of thousands of dollars on marketing
and business development executives.MPE clients are extremely pleased with the results they
get from "shared" executives. The savings
are obvious; the benefits come over time. The only
regret we have heard is "I wish we had started this
sooner, I'm not sure what we were waiting for." Contact us today! | | |
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