Market Plan Engineering, LLC
 
 
 Market Plan Engineering launches CountryManager.US
 
January 2004  
US Business Development Services for International Firms


In 2002 we created a unique service model of Shared Country Manager support to help international firms launch products in the USA. The offer has been so successful that we have created a distinct line of business to support our international clients. By separating this international business development service from our core US consulting business we will increase the value and results we produce for both international and domestic clients.

A New Look for MPE

We've changed more than our look in the past year. We are beginning our third year of business with a base of retained clients across a wide range of industries.

By listening to our clients and their constituencies we have developed an appropriate and affordable process of bringing products and companies to market. 2004 will be an exciting year for our clients who are now well positioned to take advantage of a growing market for their products and services.

Visit our new website »

What is a Country Manager?

Country Manager is a title typically used by multinational firms to describe an in-country liaison for their company. A Country Manager establishes channels of distribution and develops business in their assigned markets.

A Country Manager is available to manage in-country distributors and resellers to make sure that they are adequately representing and selling the company's products. While most distributors and resellers simply fill orders for products, a Country Manager will actively develop new business and use the distribution channels for order fulfillment.

Our Shared Country Manager engagement helps small to mid-sized international firms bring their products to the USA. Traditionally an international firm would have to place a full-time executive in a remote office at a cost of well over $250,000 per year; a tremendous expense, with no guarantee of return on that investment. Our shared model generally produces revenue within the first year; at a cost of less than $50,000 for a sustained and credible product launch initiative.

Check out CountryManager.US »

What can MPE do for your business? In short, all of the things you want to do, but thought your company could not yet afford. Contact MPE to find out how to build your company's marketing plan.

 

Steve Richeson, General Manager
Market Plan Engineering, LLC
 


email: newsletter@mkteng.com
voice: 404-745-9773 (main office)
web: http://www.MarketPlanEngineering.com

Market Plan Engineering, LLC ·
75 Fifth Street, NW · Suite 353 ·
Technology Square · Atlanta · GA · 30308