The first quarter of 2004 has been one of excitement and growth for MPE
and its clients. We welcomed new clients in the areas of CDMA wireless
networks, casino gaming equipment, and artificial intelligence. The second quarter
promises to be just as exciting as we begin retained engagements in
other diverse industry areas.
Why do US and international clients with products ranging from robotics to refrigerators
chose MPE for biz dev and marketing support? They tell us that
they like what they see from our existing client base. They find MPE
consultants to be of the highest caliber and able to represent their
company with the sophistication and expertise of high-level
executives, at an appropriate and affordable level of engagement for the
state of their business.
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Customer or Buyer? -
Caveat Vendor Let the seller beware. The "customer" who
gives you the most attention may be good for your ego, but for
little else. How do you tell a "customer" from a buyer? Among
other things, see how they react when you tell them that you
actually expect to get money for your product.
"Customers" love to talk about new products, but hate to talk about
money. Buyers understand that they cannot get something of value for
nothing.
A professional biz dev person can quickly tell the difference between the
two. MPE consultant know how to tell, and insure that our
client's resources are spent developing business relationships with
buyers.
Read Dr. Badri Lokanathan's whitepaper on the
topic by following this link.
Get the white paper »
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The business environment in the US is competitive. Innovation and
savvy marketing must be combined for products to succeed. MPE clients
are finding hard-won success through the smart and persistent
application of marketing fundamentals and a team of experienced
technology executives.
To find out if you company qualifies for MPE or Country Manager
support please contact us at the address below. Buyers are welcomed!
Steve Richeson, General Manager
Market Plan Engineering, LLC
email: newsletter@mkteng.com
voice: 404-745-9773 (main office)
http://www.MarketPlanEngineering.com
http://www.CountryManager.US
